Fritz working on a laptop by a window over the city

Eight years in paid social.
Now I automate the boring parts.

Worked with teams at

  • Beam
  • Multibase
  • Dent Global
  • NPE
  • ScoreApp
  • HelloFresh
When to Pause Meta Ads: Spend, Not Calendar Days

Meta ads, from the inside.

8+ years in paid social and adtech, with $50M+ in annual spend managed. The library keeps the parts you can use on your own account tomorrow: budget splits, naming, testing, and what the new creative-led targeting changes.

Read the Meta ads pages

Automations I actually use.

Every reel turns into a researched page by itself. Events from four sites land in one feed. Workflows I use myself are published as templates. Each one is live, and each one is open to look at.

See the work
The Content Pipeline That Turns Instagram Posts Into Permanent Website Pages
8+ yearsin paid social and adtech
$50M+annual ad spend managed
9 platformsMeta, TikTok, Google, Amazon DSP and more
74 pagesbuilt by my own pipeline

From the journal

All 74 pages