An app
Pinfo
See what's on near you tonight. Concerts, parties, art and meetups on one map, an RSVP in a tap, and a chat with the people going. On iPhone.
pinfoapp.com ↗I'm Fritz.
I build the systems behind growth.
Marketing and communications by background, eight years in paid social: two running the Netherlands for HelloFresh, six at Smartly helping big advertisers sort out their accounts. On the side I build. An app, a Meta ads tool, a store, and the workflows behind all of it.
Worked with teams at
The day job is ads.
This is what I build.
Products, tools I needed, and the workflows behind them. Every one of them is live, so go and poke at it.
A Meta ads tool
Semantiqs
The semantic layer for Meta Ads. It keeps your best ads live, retires the losers on real recent data and rotates in reserves, automatically or with your approval on every run.
semantiqs.ai ↗Templates
n8n workflows
The workflows from my reels, published on n8n's creator hub, ready to run on your own n8n.
n8n.io ↗Apify actor
Event Scraper
Live events from Resident Advisor, Luma, Eventbrite and DICE in one clean feed.
apify.com ↗Shopify store
mndst.co
Co-founded with a friend in 2018. My own ecommerce, and where the name on this site comes from.
mndst.co ↗This site
business.mndst
Every reel I post becomes a page here by itself, with the prompt, setup or template it promised.
The libraryWhere I come from
- 01
Marketing and communications
BackgroundThat's where I started: what a message says, who it is for, and how it lands.
- 02
HelloFresh
2 yearsRunning paid social for the Netherlands, hands on, on about 16 million a year.
- 03
Smartly
~6 yearsCustomer Success Manager, then Solution Consultant, now Director of Customer Success, at a platform that runs billions in ad spend. When a big advertiser joins, I go through their Meta account with their team and make it run with less work.
- 04
Building
NowMeta media buying and the systems around it, AI creative, websites, and the products above. Most of what I learn ends up in the library, free to copy.
Curious how one of these works?
Ask me on a call.
No pitch. Bring a question, an ad account or an idea, and we look at it together.