Start with examples, not a blank page
Most people open a builder and freeze. They have no reference, no structure, no idea what good even looks like in their industry.
The fix is simple. Take screenshots of three or four landing pages you actually respect, including competitors, and upload them into ChatGPT.
Then ask it to study what those pages have in common and pull in best practices for your specific niche. You are not asking it to copy. You are asking it to teach you the pattern.